Cliche wanted a new brand language for their winter reboot, a visual voice that felt as fresh and as unique as they are. They came to us.
Quality They Were Moving Towards
Fresh + Minimal + Heritage
Cliche loved minimalism and clean, bold visuals—but they wanted it to feel like them.
The solution? Organic minimalism. Hand-done visuals. Bold drawings done by our own Emilie Robinson.
To launch the new brand, we painted Cliche’s new visual language on their storefront. Check out our efforts below.
Look / Feel
Inspired by sign painting, the original graphic design.
Launch Window Display
Does this look like a project you’re gearing up for? Let’s talk.