Cliche wanted a new brand language for their winter reboot, a visual voice that felt as fresh and as unique as they are. They came to us.

Quality They Were Moving Towards

Fresh   +   Minimal   +   Heritage

Look / Feel

Inspired by sign painting, the original graphic design.

Launch Window Display

Cliche Storefront


Does this look like a project you’re gearing up for? Let’s talk.

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Luke FinsaasCliche

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