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Ethan Rutherford

Ethan just needed a website. We gave him something beautiful.

Back when we first started talking to Ethan, he wasn’t the (mildly) famous  author he is now. He just needed a site. He sent us a copy of his new book, The Peripatetic Coffin, and said he had a thing for Moby Dick. It also needed to be easy to use—he wasn’t a technical guy. We built him a site that’s beautiful, easy to use, and very “Ethan.”

Done in partnership with The Better Books Bureau.

The Creative Process

Design Elements / Technology


Simple ideas and designs—when fit together correctly—can really work.


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