These folks needed a platform. We built them a platform.
The Salt Collective features diverse writers who are shaped by and grounded in the spirituality and ethics of the Beatitudes. Together they curate unusual discussions on faith, politics, culture, and media. There are pastors and there are atheists, writing on everything from transgender sexuality to the politics of GMOs. It’s a great bunch of people.
But they needed someone to design and develop their website.
Behind the scenes, we had to make sure that the site was very simple technically, as there were more than 15 writers that would be using it, all of them with ranging technical abilities.
Our goal was to keep the “design” and clutter out of the way. Make it attractive, make it functional, but keep it focused on what these diverse writers had written.
In the end, we hand the keys to the writers of The Salt Collective and they’ve been running wild with the thing, publishing articles 4-5 times a week with only a few requests for our help. The thing works and it looks good.
The Creative Process
I. The Kernel of the Idea
Our friend was having difficulty publishing his book. He had won a few major contests and he had big publishers nibbling at his work but… platform. He kept hearing this word coming out of the publishers’ mouths. When he asked around, he found out that there were a lot of writers who were hearing this word, too.
2. The Development
The group of writers our friend assembled was diverse. That meant our design had to be simple. In addition, the platform had to be content- and author-centric. That was the whole point of the thing. It also had to be easy to use. None of these writers would be working on the site full-time so we had to keep the system simple and clear.
3. The Conclusion
We built The Salt Collective a clean, content- and author-centric website. It’s still too early to tell whether the site will be successful in getting our friends book deals, it has generated a viral articles, like “When Suits Become a Stumbling Block: A Plea to My Brothers in Christ*,” which has been shared over 368,000 times on Facebook.
Design Elements / Technology
The Salt Collective is built on a WordPress child theme. All the users independently upload their content, only having minimal interactions with the two SC leaders. This is because the two of them have full-time jobs (for now). We designed the site to be simple both aesthetically and technically, allowing many different voices to be heard.
THE TAKE AWAY
Does this look a project that you’re gearing up for? Let’s talk.